Why brands are moving past the camera
One shoot. One day. One result. A traditional shoot captures what happens in a few hours, in one location, with one crew. Anything you want differently — another angle, another market, another season — means booking it all again.
The cost comes before the content does. Studio, crew, location, shipping the product itself — all spent before a single ad has actually run. A reshoot doesn't cost half as much. It costs the same again.
Good ideas get cut for being too hard to shoot. The angle nobody can light in time. The location nobody can afford to reach. The shot that only works if the product survives something it probably won't.
AIVA removes all three constraints, not just one. A film is built, not shot — which means no studio to book, no crew to coordinate, no product to ship or risk. What used to take a week takes days. What used to cost one film now buys several: a new market, a new language, a new colourway, each priced as a variant of the original rather than a production from scratch. And the ideas a camera genuinely can't capture — an object surviving an impossible fall, a location that doesn't exist, a product filmed from inside itself — stop being too expensive to try.
Faster. Cheaper per result. And it opens ideas a camera was never going to reach.
Every frame is directed, not generated.
AI is the tool. The thinking — brand, competitors, concept — is still mine.
Photoreal first
Commercial-grade realism, not a stylised AI look — built to sit next to real photography without flinching.
Any market, any language
Campaigns built to localise cleanly — voice, casting, and setting adapted per market from one production pipeline.
Strategy before generation
Brand, competitor, and voice research shape the concept — before a single frame is made.
Cases
Independent spec work, not commissioned by the brands shown. Drag to browse, click to open.
Behind AIVA
One person, one eye, brief to final cut. Fashion, wellness, sport, food — always photoreal, always built around the product.
- Based worldwide, working with brands across every market
- Production pipeline built on Runway, Kling, Veo, and Higgsfield
- Every campaign starts with a real creative brief — no stock prompts
Four ways to work together.
Every project is scoped to the brief. Flexible on format — get in touch for pricing.
Hero campaign films
One cinematic film, built around your product — for a launch or a season.
Key visual systems
A matching set of stills for social, out-of-home, and your store.
Catalogue & e-commerce motion
Motion for every product in your catalogue, made to scale.
Social-first series
Short-form content for the feed — fast, consistent, platform-native.
One-off or retainer
A single film when you need one, or a monthly retainer for ongoing content.
From brief to delivery.
Four stages, the same discipline as a live production.
Brief & references
Understand the product, the market, and the feeling the campaign needs to land.
World-building
Concept, mood, and first generated frames — reviewed and approved before full production.
Production
Full-resolution generation, refinement passes, and sound design.
Delivery
Versioned cuts for every platform and market, with two rounds of revisions included.
Let's build your next campaign.
Tell me about the product and the market — I'll come back with a direction.